Reports to: Director of Communications Objective: The Digital Strategies Manager is responsible for the visibility and growth of GLSEN’s brand and engagement in the digital world, developing and implementing a strategy to increase and enhance constituent engagement in all things digital, from website to social media to e-marketing. The Digital Strategies Manager also serves as Webmaster for the all-new GLSEN.org and is responsible for empowering staff and chapter leaders to manage and create content for GLSEN.org. Responsibilities:

• Oversee continuation of GLSEN.org redesign, including integration of existing microsites.
• Develop strategy to leverage GLSEN.org to share and promote GLSEN’s work, programs and brand.
• Train and support staff and chapter leaders to generate and post content to GLSEN.org.
• Increase traffic to GLSEN.org and improve user engagement.
• Analyze current GLSEN.org performance and create plan to improve user experience and maximize potential of new site.
• Manage relationship with integrated marketing agency that maintains and supports GLSEN.org.
• Ensure GLSEN.org, and in particular the home page, has fresh and compelling content.
• Engage and support student leadership team to share their stories in the digital world.
• Develop and execute, with support from Digital Communications Assistant, plan for improving GLSEN’s social media engagement.
• Generate campaigns to activate existing constituents and engage new ones.
• Update social media guidelines for staff.
• Train and support staff and chapters in leveraging social media to amplify their work.
• Work with Digital Communications Assistant to generate content for social media platforms.
• Support organization-wide efforts to utilize CRM to improve constituent engagement.
• Ensure staff follow e-marketing best practices when engaging constituents through email.
• Support GLSEN staff and chapters in developing e-marketing strategies to better engage constituencies.
• Analyze email performance and make suggestions to improve open and click-through rates.
• Provide technical support to staff to ensure that emails adhere to brand standards.
• Generate monthly and periodic reports on performance metrics.