Social Media and Content Strategist - Politics

Human Rights Campaign
Mission Statement: 

By inspiring and engaging individuals and communities, the Human Rights Campaign strives to end discrimination against LGBTQ people and realize a world that achieves fundamental fairness and equality for all. HRC envisions a world where lesbian, gay, bisexual, transgender and queer people are ensured equality and embraced as full members of society at home, at work and in every community.

Position Description: 

We strongly encourage people of color, transgender and non-binary people to apply. HRC is an equal opportunity employer and welcomes everyone, including non-LGBTQ people, to join our team. Position Summary:The Social Media and Content Strategist – Politics reports directly to the Deputy Director of Digital and Social – Politics and helps to shape HRC’s social and content strategy supporting our nationally-focused work to advance LGBTQ rights and protect those who are multiply marginalized. This position will work cross-departmentally with teams across HRC, especially our policy and political affairs team (PPA). HRC is currently operating remotely; applicants should be prepared to work out of our headquarters in Washington, D.C. when we reopen.  Position Responsibilities:

  • Create and manage social media content for Twitter, Facebook, Instagram, LinkedIn, and TikTok, and draft and manage ongoing content for HRC’s website.
  • Employ independent judgment and discretion to coordinate and implement digital strategy with key internal and external stakeholders including HRC’s political and communications staff, HRC’s membership team, advocates and organizers, and progressive partners.
  • Assist in rapid response social strategy. Identify digital opportunities to leverage breaking news and the 24-hour news cycle.
  • Help to launch and manage a social media influencer program to support HRC’s advocacy and extend our political work to new audiences.
  • Ground our work in storytelling, working across departments at HRC to lift up the voices of those directly impacted and to ensure that those voices are front and center on our digital platforms.
  • When we return from remote work, capture live photos and video for social posts, such as Instagram stories and Twitter threads.
  • Work collaboratively with our political, video, design, communications, and membership (email and SMS) teams to plan for and execute major initiatives.
  • Serve as a lead on social media and web reporting and analytics.
  • Maintain the integrity and quality of HRC’s online properties through ongoing review and maintenance, quality assurance testing, updating out-of-date content and purging/archiving expired content.
  • Peer edit teammates’ writing including, but not limited to social media language and website content with meticulous attention to detail.
  • Recommend and initiate the use of new technologies and improvements to our work.
  • Other duties as assigned.
  • Bachelor’s degree or equivalent work experience required with at least two-to-four years of experience in social and content strategy.
  • Candidates with three or more years of relevant work experience will be considered for hiring at the “senior” level.
  • Interest in and expertise with social media platforms including Twitter, Facebook, Instagram, LinkedIn, and TikTok, and management tools like Tweetdeck, Buffer, or Sprout Social.
  • Experience with social media reporting and analytics.
  • Experience with content management systems.
  • A skilled writer and creative, empathetic thinker who can take complicated issues and translate them into plain language or visual concepts suited for communicating online.
  • Ability to identify strategic opportunities for HRC and partner organizations to engage online to advance LGBTQ equality,
  • Self-starter able to pitch, strategize, project manage and execute integrated campaigns across teams
  • Ability to handle multiple projects simultaneously in a fast-paced environment
  • Experience with political campaigns or advocacy organizations preferred.
  • Flexibility with work schedule; this position requires some evening and weekend work responsive to current events;
  • Personal interest in and alignment with HRC’s values, and with the broader fight for LGBTQ equality and the liberation of those who are multiply marginalized

 All positions at the Human Rights Campaign may require travel on a regular basis or periodically.  Where the need arises for business travel, appropriate compensation as outlined by the Fair Labor Standards Act will apply. No phone calls or emails, please. Due to the volume of applications we receive, we are unable to respond to queries about application status.

Application Deadline: 
Monday, June 21, 2021
Application Instructions: 

Please apply through our website.

Country/US Territory: 
United States